Many iGaming operators are now juggling multiple verticals like online casinos, sportsbooks, Sweepstakes, lottery, poker, and bingo, all under one platform. This expansion, while potentially profitable, creates complexities as each…
The complicated truth about affiliate marketing programs is that you don’t just launch one and expect loyalty from marketers. Instead, it takes proactive strategies to build a program that inspires…
Bingo is no longer just for seniors. This classic game has evolved to attract diverse audiences both online and offline. As a bingo operator, now is a perfect time to…
Online casinos were nonexistent a few decades ago. Now they’re bringing in billions of dollars in revenue globally. Crypto casinos are particularly emerging as an attractive option due to their…
The global online lottery market size is expected to grow to $22.04 billion by 2029. Meanwhile, the number of users might skyrocket to 42.1 million by the same year. But…
Managing affiliate payments efficiently is crucial for businesses to maintain strong partnerships. Outdated manual systems aren’t efficient enough to keep up with the pace of modern affiliate programs, where rapid…
As an affiliate manager the success of your business relies heavily on the commission rates being paid to affiliates and the terms you negotiate with your partners can make or…
As a tracking solution with years of experience running programs for online casinos, we’ve learned that behind the success of certain games is a lot of science and data. Understanding…
Over the last few decades the affiliate channel has evolved to encompass a wide range of traffic sources. Whereas affiliates tended to rely on organic traffic from Search Engines in…
Discover the secrets behind WPT Global‘s remarkable success in boosting their active affiliate base by 30% through their partnership with Cellxpert. Uncover how their strategic migration to Cellxpert’s advanced tracking…
