Spinwise took the world by storm from their early beginning. With millions of customers now enjoying their games worldwide, affiliate partnerships have always been a core focus in developing their brand expansion strategies.
Founded by a group of industry veterans, Spinwise’s mission statement is “It’s time to take fun more seriously” because the entertainment industry is serious business. In order to do that their affiliate team looked towards Cellxpert to engage and share in their affiliate mission, to serve their partners as well as their customers.
In this exclusive interview we had with Monta Dannenberga, Senior Affiliate Manager at Spinwise, you’ll hear exactly how Cellxpert’s next generation tracking solution helped optimize Spinwise’s affiliate team to perform more efficiently and made quick work of migrating partners from one platform to another both simple and easy.
CX: How did you know it was time to start looking for a new technology provider for your affiliate program?
MD: The program we were using for our partner management was outdated and complicated some of our daily tasks both for our team and for our affiliate partners taking up more time as we had to do a lot of reporting and administrative tasks manually. This meant we had less time to focus on building relationships that helped our partners and our global program to flourish.
CX: What were some of the key challenges and pain points you were experiencing in your program that you needed your tech stack to help overcome?
MD: Reporting was slow to generate the data we needed and it had too many unnecessary functions that nobody used and ultimately confused our affiliate partners giving them an unpleasant user experience within our affiliate program offering.
CX: How did you select the right technology partner for your affiliate program solution – what was important in this selection process?
MD: We met with the Cellxpert sales team and initially asked for a product demo and performed some testing on one of the programs in our brand suite. Feedback from our competitors who were already using Cellxpert was positive too so we took a closer look at the platform , the stats it provided and accessibility for partners taking into consideration their feedback of the platform and their usage too and decided that Cellxpert indeed had the best in class technology stack that could help us scale!
CX: What are some of the key features that your team and your affiliate partners needed which lead your decision-making process to work with Cellxpert?
MD: The dashboard has a great overview of program results and opportunities to look at in one place and provides more detailed reports that are useful and necessary for managing partners efficiently, with no distractions or unnecessary reports that cause confusion or distractions. The platform is built for purpose and suitable for the iGaming industry and the mechanics we use to manage our performance partners. They also provide helpful support via chat so you have help at any time you need it.
CX: How easy was it to transition from one platform to another?
MD: Migrating from the old platform to the new one was relatively easy, and with the help of Cellxpert’s support team we were able to manage any new situations that cropped up during the data migration with relative ease. Moving platforms can always be a bit of a deterrent for some programs, but for us it just made sense to gain the additional functionality and help our partners get the information they wanted from the platform – easy.
CX: What have the results of working with Cellxpert thus far been? How has the features of this tool impacted your affiliate program performance, and / or your affiliate team’s efficiencies and results?
MD: I can honestly say that this has been a good experience for us so far. Our team is working together with our partners more fluidly and everyone seems to be appreciating the level of data and report functions we’ve gained since the migration completed. If anyone else is thinking about scaling up and looking for a new platform provider to work with I’d recommend getting a DEMO and seeing what Cellxpert can provide your team to improve your partnerships too!
NEED HELP WITH YOUR AFFILIATE PROGRAM?
Interested in hearing more about Cellxpert and taking a closer look at our simplified reporting and detailed dashboard for your program?
Book a call with our sales team today to find out more!
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