This week we caught up with our CEA and Business Development, Ronen Perlmuter, to discover what really happens before Cellxpert’s sales and business development teams head out to big industry conferences like iGB Affiliate London, taking place in February 2024.
At Cellxpert, we know it’s not enough to just “show up” at events to acquire new business. It’s about directly connecting with the people we aim to serve, gaining in-depth insights into their needs and desires from technology partners. This information is crucial to feed back to our product teams, allowing us to continually build a revolutionary platform that supports affiliate program growth.
Here’s a behind the scenes interview with Ronen, detailing what our sales teams will get up to when they’re out and about at global conferences and how we’re working hard to connect Operators with their Affiliates to do better affiliate business – together.
Q: Why does the business development team attend this event in London each year?
RP: Our team is attending the iGB Affiliate Conference in London to strengthen our existing client partnerships, forge new connections, and showcase Cellxpert’s cutting-edge solutions in quality affiliate tracking to more iGaming professionals. This event offers us a prime opportunity to engage with industry leaders, learn about emerging trends, and reinforce Cellxpert as a pivotal player in the iGaming affiliate space. This year, we are pre-launching our very own affiliate proposition, and are excited to introduce this “one of a kind” earning initiative to a diverse audience of affiliates and partners. The conference serves as a strategic platform for engaging with key stakeholders, fostering new partnerships, and showcasing Cellxpert’s commitment to revolutionizing the affiliate marketing landscape. Another major advantage is the simultaneous ICE London summit, allowing us to explore opportunities in the broader gaming and gambling industry.
Q: What unique opportunities does the Conference offer compared to other affiliate industry events?
RP: The iGB Affiliate Conference offers unique opportunities for our team to connect with industry professionals, affiliates, and operators in the dynamic iGaming space. Given Cellxpert’s position as a best in class, quality tracking platform for iGaming brands, this particular event provides an ideal setting to stand out and showcase the unparalleled capabilities of our platform. The event attracts a diverse and influential audience, creating a platform for meaningful discussions, collaborations, and knowledge exchange. One of the reasons we prioritize the iGB Affiliate Conference is its status as a premier event in the iGaming industry. It gathers key players and professionals, providing an invaluable opportunity to engage with the entire iGaming community.
Q: Are there any specific trends/topics or emerging technologies in the affiliate marketing space that you’re eager to learn more about or share with potential customers during this event?
RP: We are keen on exploring the advancements in AI-driven affiliate marketing strategies and other AI advancements that can further enhance the effectiveness of affiliate programs. As a leading affiliate tracking platform, we are committed to staying at the forefront of technological innovations. Last year’s thorough exploration of ongoing challenges related to cookie deprecation highlights our commitment to engaging in open discussions with industry experts and potential customers about strategies to navigate and adapt to these new changes.
Q: Can you highlight some of the key areas you want to demonstrate and share with customers who arrive at your stand at this event?
RP: At our stand, which is conveniently located on position #G22 in the main exhibitor floor – we will demonstrate Cellxpert’s cutting-edge solutions for accurate affiliate tracking and show exactly how our platform empowers operators to optimize their affiliate programs to drive better results. We will delve into the latest features, share success stories, and offer personalized insights into maximizing the potential of affiliate marketing within the iGaming sector. Moreover, it’s worth noting that Cellxpert’s platform stands out as a real-time tracking solution, offering granular reporting capabilities that empower operators with instantaneous and detailed insights into their affiliate programs. Our platform also plays a pivotal role in strengthening the relationship between operators and affiliates, fostering collaboration and ultimately leading to enhanced business success and superior results. We will provide valuable insights into seamlessly migrating to Cellxpert’s platform, addressing challenges such as cookie deprecation and ensuring operators stay at the forefront of industry changes.
Q: Networking is a crucial aspect of industry conferences. Who should really stop by your stand to connect and discover more about Cellxpert?
RP: We are eager to connect with both existing and potential iGaming casino and sportsbook operators who are looking to elevate their affiliate marketing strategies. Our stand will be a hub of innovation, and in-depth discussion so it’s probably best that you book a meeting so as not to miss out! By visiting to view a demo with us, operators can gain valuable insights, explore partnership opportunities and optimisation mechanics to view first hand how our platform can revolutionize their affiliate program success.
We are also excited about networking with affiliates at this conference, presenting a unique opportunity to pre-launch our upcoming Affiliate Program. Qualifying affiliate partners can stand a chance to work directly with Cellxpert early on and be part of the innovative solutions we are bringing to the iGaming industry and earn for new referring partners they bring to our table.
Q: Are there any particular challenges or pain points in the affiliate marketing sector that your team will be helping new clients discuss and address at your stand?
RP: Certainly. It is all about quality, our team will address common challenges such as attribution accuracy, fraud prevention, and optimizing affiliate program performance. We will provide practical solutions and strategies to help operators overcome these pain points, ensuring a more effective and profitable affiliate marketing journey. Furthermore, our platform also offers robust payment tools, providing a comprehensive suite of services that new customers can explore and leverage for seamless financial transactions within their affiliate programs.
Q: How will you hope to stand out and make valuable connections?
RP: Along with live platform demonstrations and program triage sessions with our CEO Assaf Dor, this year, you can also participate in an open discussion with him. He will be speaking on this insightful panel : “How are tracking challenges impacting the publisher-advertiser relationship”, along with other industry veterans. The discussion will delve into upcoming changes and emphasize why quality tracking is going to make or break your business this year! Schedule this session now as you won’t want to miss out on the opportunity to ask relevant questions in this session which takes place on 7th February on the main stage at 15:10 – 15:50 on the first day.
Q: What message or value proposition will your sales team be bringing to potential new partners or existing operator clients – at this important industry event?
RP: Our team will be ready to convey our commitment to revolutionizing quality affiliate marketing in the iGaming industry. Our value proposition centers around commitment to quality and accuracy by providing operators with a comprehensive, state-of-the-art platform together with the tools and insights needed to maximize the potential of their affiliate programs. We want partners and operators to recognize Cellxpert as the go-to solution for achieving a successful and efficient affiliate marketing journey.
Want to discover what Cellxpert can do for your affiliate program – book a meeting with our sales team today!
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