This in depth guide on Cookie Deprecation explores how and why major browsers like Chrome and Safari will phase out third-party cookies in 2024. This guide is for Affiliate Program Managers who want to understand the seismic impact these changes will have on how affiliate programs track and attribute sales.
Get this FREE guide we’ve compiled sent directly to your email to help Affiliate Program Managers navigate Cookie Deprecation and understand:
The Technical Changes you may need for your Affiliate Tracking:
- First-party cookies for privacy-friendly and reliable tracking.
- Server-to-Server (S2S) tracking for accurate tracking and data security.
- Utilising Consent Management Platforms (CMPs).
Your Platform Provider Responsibilities:
- Required Tracking solutions and privacy tools.
- Geo-targeting capabilities for better audience + compliance management.
Mitigating Tracking Inefficiencies for your Affiliates benefit:
- Diversifying businesses beyond third-party cookies.
- Re-evaluating potential attribution models for better accuracy.
- Focusing your efforts to obtain high-quality affiliate partnerships.
