This case study delves into how Campeon Gaming significantly improved its affiliate program by an impressive 30% in just a few months through a strategic partnership with Cellxpert.
Meet the client
Campeon Affiliates Direct embarked on its journey in 2018 with the launch of its flagship brand, Campeonbet, specializing in sports betting and casinos. Since then, Campeon Affiliates Direct has experienced remarkable success and rapid brand expansion. The company, which now comprises over 150 employees, caters to a diverse range of global geographies and operates over 15 unique casino and sports betting brands, including wallacebet, svenplay, treasurespins, betnflix, and betsamigo, to name a few. With evolving localized market demands and a surge in diverse partner types, including media buyers, social media content creators, and other non-traditional affiliates, Campeon Affiliates Direct needed a robust real time affiliate tracking and reporting solution to support their expanding portfolio of affiliates and partner campaigns.
The Challenge
By 2021, Campeon Affiliates Direct was confronted with the challenge of managing a growing affiliate team and a portfolio encompassing multiple distinct casino and sports betting brands. Moreover, there was a significant influx of new partners and traffic types, such as non-traditional SEO affiliates, joining their program. These partners required real-time affiliate reporting, precise postback tracking, and granular reports, sorted by brand, to optimize their campaigns. Resource efficiency was also impacted, as the administrative tasks involved in supporting partners and campaign setup and trafficking were still being executed manually, hindering partners from managing these tasks within the platform themselves.
Cellxpert’s experienced team facilitated our expansion with their intuitive platform, making the transition extremely smooth and easy for us and our partners.
The Solution
The decision to partner with Cellxpert was driven by the fact that their product already offered key elements desired by these new publishers, facilitating seamless collaboration to achieve shared objectives. Campeon Direct’s affiliate team closely collaborated with Cellxpert’s integration team, conducting an assessment of their program requirements and subsequently executing a smooth migration of their brands into Cellxpert’s intuitive affiliate tracking solution. This integration brought forth:
Self-service postback tracking for affiliates, allowing them to set up tracking themselves.
Intuitive real-time reporting, enabling campaign optimization.
A user-friendly dashboard offering comprehensive visibility across multiple brands.
Geo-targeting functions, enhancing portfolio management.
Detailed revenue and portfolio performance reports at both player and affiliate levels.
Cellxpert is so intuitive and easy to use, when we looked at other platforms, it really didn’t compare. It helps that the founder is also an experienced developer and the UX design team understands affiliate program management – which transcends into the platform look and feel making it an easy choice…
The Results
Leveraging Cellxpert to enhance program management efficiencies and automate administrative tasks such as campaign setup and postback tracking led to a remarkable 30% growth in Campeon’s affiliate membership just a few months after integration. This surge in affiliates naturally resulted in an increase in revenue as the partner program continued to grow.
Since the integration’s successful conclusion, Campeon has expanded its partner base and focused on delivering new products. With much of the team’s time reallocated to activities that drive ROI instead of maintenance tasks, Campeon Affiliates Direct is poised for even greater success.
Cellxpert is incredibly intuitive and user-friendly. It was an easy decision and one that helped us grow our affiliate program performance by 30% shortly after the start of our cooperation.
Andreza Majela, Head of Affiliates & Partnerships
Campeon Affiliates
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