In a recent podcast episode, Lee-Ann Johnstone, founder of Affiverse, took to the mic and interviewed our CEO , Assaf Dor to discuss various aspects of affiliate marketing, including its future, program scalability, common challenges, and the role of digital agencies. Assaf provided valuable insights and highlighted key factors for successful affiliate program management.
Here are some of the key points they discussed, to read alongside:
The Future of Affiliate Marketing:
Assaf envisions the future of affiliate marketing as a data-driven, real-time environment. He believes it will become a natural extension of the marketing department for every company. This indicates that companies need to embrace data analytics and leverage real-time insights to drive their affiliate marketing strategies.
Growing an Affiliate Program:
He suggests that it typically takes at least six months to establish a meaningful and successful affiliate program, assuming the company does not have an existing roster of affiliates. Building relationships with affiliates and gaining traction requires time and effort.
Gradual Improvement in Program Mechanics:
While advising brands from the start, Assaf notes that affiliate programs often see a gradual improvement in terms of mechanics. This improvement is driven by affiliate requirements and the need to upgrade the program based on evolving industry standards.
Importance of Affiliate Specialist Digital Agencies:
In this segment, Assaf emphasizes that brands lacking experience in affiliate marketing should consider using affiliate specialist digital agencies. These agencies provide valuable knowledge and guidance, ensuring that brands avoid costly mistakes. Even if brands aim to set up an in-house affiliate department, they still require external expertise to succeed.
Fundamental Requirements for Launching an Affiliate Program:
According to Assaf, companies launching an affiliate program successfully need to have control over their technology for accurate tracking and reliable program management. They must also understand the profitability and revenue potential of their products to devise a strategy for success. Sharing effective marketing campaign insights with affiliates is crucial for scaling the program.
Challenges in Migrating Affiliate Programs:
When migrating affiliate programs from one platform to another, Assaf’s team faces challenges related to missing or disparate data. However, their highly trained team handles these migrations, ensuring smooth transitions for large companies.
Attention to Detail and Focus for Affiliate Success:
Assaf’s biggest lesson from working in affiliate marketing is the importance of attention and focus. He advises against expecting affiliate marketing to be a silver bullet that magically works without effort. Success requires continuous dedication, attention to detail, and an understanding that it’s a long-term process.
Our Approach to Overcoming iGaming Industry Challenges:
Cellxpert takes ownership of technical aspects and acts as an educator for best practices when helping iGaming brands. They aim to simplify the affiliate marketing process, reduce friction, and transfer knowledge to clients to enhance their chances of success.
Motivation and Teamwork at Cellxpert:
Assaf loves the ever-changing landscape of affiliate marketing and solving problems. He appreciates hearing fresh ideas from his team and values the camaraderie and friendship among colleagues. Having a supportive team is crucial for an enriching professional journey.
Our Future Plans:
We will become bigger and better in the coming years. The company has significant announcements lined up, including expansion into the SaaS e-commerce market. They prioritize ease of use, speed, and performance in their software to provide effective solutions for clients.
By understanding the evolving landscape of affiliate marketing and implementing best practices, companies can maximize their chances of success in this dynamic and lucrative field.If you need help with your affiliate program or want to find out more about our secure, robust tracking platform – BOOK A DEMO today!
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