We recently interviewed Filip Spasovski , Chief Commercial Officer of Vita Media Group ApS and asked them how they knew it was time to scale their tracking and reporting technology and also how we at Cellxpert helped them to do that.
We know that running a complex and full scale affiliate program for casino and sportsbook brands globally can present a number of challenges, which is why our team is focussed on keeping your day-to-day program management so simple.
Our next generation affiliate technology enables programs to scale and solve day-to-day management problems affiliate program marketers face as the competitive landscape gets more cut-throat and the industry applies stronger global compliance and regulation.
Read on to see how Filip improved his business’ performance in the interview below:
CX: How did you know it was time to start looking for a new technology provider, Filip?
FS: It was the result of an internal decision to focus on what we do best and partner with a specialist to do the rest. We had been using an in-house developed solution and our main business area specialism is of course marketing not software development, so we decided to move forward with a external high-end solution from a company that is really dedicated to doing just that. Cellxpert was the obvious choice.
CX: What were some of the key challenges and pain points you were experiencing that you needed help to overcome?
FS: We really needed more detailed reporting for our clients, a better dashboard interface for our staff, and seamless tracking & performance reporting which made Cellxpert the solution of choice.
CX: How did you select the right technology partner for your business?
FS: We had a list of requirements already mapped out and we went out looking for a platform that could satisfy all our mapped requirements and internal management and reporting needs, that’s how we ended up on a call with the Cellxpert team who really helped us understand what they could do to help problem solve our CX and also did some tailor -made upgrades on the system so they could welcome us as a new partner. They also showed a lot of flexibility in developing integrations with providers they didn’t have and all of that was done lightning-fast too!
CX: What are some of the key features that your team and your affiliate partners needed which lead to your decision-making process to work with us at Cellxpert?
FS: Hands down , the Wide range of S2S postbacks, invoicing and payments functionality, good reporting overview and the messaging system.The moment we completed the migration we saw an impact on different areas not only on affiliates but also in the technology that left us space to be more effective on our other concurrent projects.
CX: What advice can you give to others who might be at a similar stage in their business journey and looking to find the right partnerships to save time and get more efficient and better data to scale their businesses?
FS: I would say that the process of platform integration with Cellxpert is very fast so especially for companies running multiple brands on multiple casino platforms they are incredibly fast to work with and get seamless integrations sorted with ease. I would encourage companies looking for a skilled service provider who knows this industry to take a call with the CX team and discuss what they want to achieve from the migration, what features they are missing on and I’m quite sure they’ll find Cellxpert to be a good fit for them. That’s at least how we saw it!
CONCLUSION:
Working with a software provider that specializes in iGaming Affiliate Program tracking has itsit’s benefits as Filip has kindly mentioned.
Running a global affiliate program doesn’t need to be hard or time consuming. If you want to discover what Cellxpert can do for your team and your business, get in touch with our sales team today!
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