Affiliate programs offer a cost-effective way to promote iGaming brands and drive traffic and niche customers to their websites. However, the success of an affiliate program depends on how well it is managed and optimized in terms of the commercials it offers to their affiliate partners.
One of the critical components of effective affiliate program management is data analysis. Having access to granular affiliate data can provide invaluable insights into how affiliates are promoting different brands and also how successfully your program stacks up against your competitors. Lifetime Player Value data can help affiliate managers optimize partnerships and campaigns to focus their budget towards driving the most valuable player traffic and identifying which affiliates are delivering the most significant results.
Cellxpert helps affiliate programs (and managers) find the granular data they need to make better commercial decisions for their iGaming brand.
Discover how to use the data in your affiliate program reports to make better commercial decisions, and increase the profit margin of your program, with these
top tips:
1) Analyze Affiliate Traffic Sources
One of the first things to consider when analyzing affiliate program data is to identify the top performing traffic sources on a player level. Looking at the player data individually will help operators to understand which channels and placements are driving the most value within an affiliate’s overall traffic source to their website. Thus enabling them to allocate resources more effectively in order to partner more closely with their affiliates to maximize their joint results.
To analyze affiliate traffic sources, operators should use media analytics to determine which message, offer and affiliate are meeting the right mark and performing to the overall objective of the program KPI’s. These tools can provide detailed information about the origin of website traffic, including: referral sources, devices and keywords or bonus offers each player is coming in on. By analyzing this data, operators can identify which media sources are generating the most qualified traffic, and which ones are underperforming; giving more insight on how to expand their brand successfully.
2) Track Affiliate Conversions & Incentivise – based on triggers such as deposits and wagering actions
Another important aspect of affiliate program data analysis is tracking affiliate conversions. Conversions refer to the number of visitors to a website who complete a desired action, such as signing-up for a new account, making a deposit, or placing a bet.
By tracking affiliate conversions, operators can understand which affiliates are delivering the best results and which ones need improvement. Having this data available in real time and using post back tracking is now essential when you want to scale your successful campaigns quickly. This information can be used to optimize the affiliate program by focusing on high-performing affiliates and removing time or budget being spent on underperforming ones.
To track affiliate conversions, operators should use an affiliate tracking software that offers this level of granular detail. This software can track conversions in real-time and provide detailed reports on which affiliates are generating the most revenue, which can lead to quicker responses to market forces and a definitive uplift in customer sign-ups.
Having this kind of detailed reporting allows you to incentivise based on actions being taken in real time and helps affiliates to hone in on where success is happening for you. This information can be used to make data-driven decisions about which affiliates to work with in the future.
3) Analyze Affiliate Campaign Performance
Another key component of affiliate program data analysis is analyzing affiliate campaign performance. Affiliate campaigns refer to the marketing materials that affiliates use to promote iGaming brands, such as: banners, text links, and landing pages, keywords and a variety of other marketing assets.
By analyzing affiliate campaign performance, operators can understand which campaigns are driving the most traffic and conversions. This information can be used to optimize affiliate campaigns by focusing on the most effective ones and removing the underperforming ones.
To analyze affiliate campaign performance, operators should use affiliate tracking software. This software can provide detailed reports on which campaigns are generating the most traffic and conversions, allowing operators to make data-driven decisions about which campaigns to use in the future.
4) Monitor Potential Affiliate Fraud
Another important aspect of affiliate program data analysis is monitoring affiliate fraud. Affiliate fraud refers to any activity that artificially inflates affiliate commissions, such as: click fraud, cookie stuffing, and incentivized or bonus hunter traffic.
By monitoring affiliate fraud, operators can prevent affiliates from gaming the system and ensure that they are only paying for legitimate traffic and conversions. This information can be used to optimize the affiliate program by focusing on high-quality traffic and removing fraudulent affiliates.
To monitor affiliate fraud, operators should use affiliate tracking software that includes fraud detection tools. These tools can analyze affiliate traffic and detect any fraudulent activity, enabling operators to take action before it becomes a problem.
Conclusion
In conclusion, affiliate program data analysis is essential for making better commercial decisions. If you don’t have the data at your fingertips you could be operating blind and missing out on new profitable partnerships or potential traffic sources you can act on and secure first as new and exciting opportunities arise. By analyzing affiliate traffic sources, tracking affiliate conversions, analyzing affiliate campaign performance, and monitoring affiliate fraud, operators can optimize their affiliate programs and improve their ROI.
With the right data analysis tools and strategies, iGaming operators can ensure that their affiliate programs are delivering in the best ways possible.
Book a FREE Call to take a look at our platform closer
Further Reading:
